Solar attracts a lot of browsers and few funded projects. The difference shows early: roof, orientation, occupancy status, and the nature of the project — self-consumption and surplus resale do not target the same buyers.
The record arrives complete: type of cover, orientation, reported consumption and source of the request.
The household confirmed its project verbally before your sales rep took over.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
France, Spain and Italy don't behave the same way: decision tempo and seasonality differ markedly.
Self-consumption has shifted the purchase driver: financial return alone no longer decides.
Request volume remains high, which makes qualification decisive if you want to avoid sending a technician out for nothing.
Each sub-market has its own screening criteria. If your business is limited to one of them, the dedicated page is more precise than this one.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
24
appointments obtained
4.8
signed deals
€67,495
in potential revenue
€913
in lead budget per signed deal
Appointment rate used here: 24% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€4,400
Volume available in the vertical, at this price
2,340per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
France, Spain and Italy. Qualification criteria adapt: housing stock, support schemes and decision tempo are not the same from one country to the next.
In real time, with the full record: the household's answers, timestamp, source and proof of consent sealed by an auditable SHA-256 fingerprint.
That is what qualification is for. A household with no decision timeframe, no budget in mind or no usable roof does not make it past that stage. On a warm transfer, an advisor confirms it directly over the phone.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.