Vos leads IT B2B sont-ils exclusifs ?

En exclusivité ou en mutualisé, selon la verticale et la demande — on en décide ensemble avant le premier volume.

Le B2B se qualifie-t-il comme le B2C ?

Non, et c'est pourquoi les critères diffèrent. En B2C on valide une situation personnelle ; en B2B une fonction, un périmètre de décision et une maturité de projet. Le cycle est plus long, le volume plus faible, la valeur unitaire beaucoup plus élevée.

Le transfert à chaud fonctionne-t-il en B2B ?

Quand le contact est joignable et décisionnaire, oui. Sur des cycles longs, beaucoup de clients préfèrent le lead brut livré au CRM pour l'inscrire dans leur propre séquence.

Que faites-vous des demandes hors cible ?

Elles sont écartées avant livraison. Une fonction sans pouvoir de décision, une entreprise hors de votre segment, un appel d'offres déjà publié : ce sont des critères éliminatoires, définis avec vous au démarrage.

Qualified B2B IT leads

In B2B IT, a lead is only worth as much as the role of the person behind it and the maturity of the project driving it. An intern downloading a white paper is not a signal; an infrastructure manager describing a renewal within six months is.

Two ways to buy, depending on how you sell.

Raw lead, premium quality

You receive the job title, the scope and the maturity of the project, enough to slot it into your own sales sequence.

Time-stamped consent and traced origin, stored and auditable
Deduplication and consistency checks before delivery
Real-time delivery into your CRM
Data hosted in the European Union, SHA-256 fingerprint

Warm call transfer

When the contact is reachable and has decision-making authority, they are put through to you while describing their need.

Fourteen qualification criteria applied before any transfer
Two advisors validate the project on a double-listening call
Connection in 28 seconds on average, with the prospect still on the line
30% of transferred leads turn into an appointment

What we check before delivering this lead to you

Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.

Contact's role and decision-making authority
Company size and industry
Type of project: software, managed services, cybersecurity
Existing systems or solution in place
Decision timeframe and expected budget
No tender already issued

The number of relevant buyers for any given project is structurally low, which changes the exclusivity equation.

Spotting the need before the tender is worth more than responding to it: the commercial position is not the same.

Volume is low but unit value is high, which justifies precise detection rather than broad sweeps.

What that budget can actually produce, sector by sector.

Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.

Price you want to pay per lead

68 €

Your average value per closed deal

22 000 €

Your meeting → deal conversion rate

18 %

An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.

660

leads available per month

24 %

of leads turn into meetings

28

deals closed per month

616 000 €

in potential revenue

Matching lead budget

44 880 €per month

Frequently asked questions

Are your B2B IT leads exclusive?

Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.

Does B2B qualify the same way as B2C?

No, and that is why the criteria differ. In B2C we validate a personal situation; in B2B a role, a scope of decision-making and a project's maturity. The cycle is longer, the volume lower, the unit value far higher.

Does warm call transfer work in B2B?

When the contact is reachable and has decision-making authority, yes. On long cycles, many clients prefer raw leads delivered to their CRM so they can fit them into their own sequence.

What do you do with off-target enquiries?

They are filtered out before delivery. A role without decision-making power, a company outside your segment, a tender already published: these are disqualifying criteria, defined with you at the outset.

Judge the quality before discussing a contract.

A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.