Three markets with almost nothing in common sit under the same keyword: single-family homes, multi-unit buildings and businesses. The decision cycle ranges from a few days to several months depending on the case.
The record states from the outset which of the three markets you are in, which determines your sales cycle.
The enquirer is on the line, with their installation context already framed by the adviser.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The decision cycle goes from a few days in a single-family home to several months in a jointly owned building: confusing the two makes any meaningful steering impossible.
Having a dedicated parking space is an immediate knock-out criterion.
The enquiry often accompanies a solar project already under way, with the same installer.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
24
appointments obtained
4.8
signed deals
€67,495
in potential revenue
€913
in lead budget per signed deal
Appointment rate used here: 24% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€4,400
Volume available, at this price, in Solar PV leads
2,340per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
Yes. The installation context is a qualification criterion in its own right: you only receive the segments you handle. Jointly owned buildings and business premises are filtered out if you do not cover them.
Because the buyer is most often the same: installers who fit residential solar handle charging in the same visit. If your business is dedicated exclusively to charging, the criteria are set with you at the outset.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.