Selling surplus power attracts households that think in terms of return on investment, with far higher expectations on figures than pure self-consumption. Usable roof area and orientation become decisive again.
You receive the usable area and the dominant orientation, the two inputs for a preliminary sizing.
The household is transferred to you while comparing options, at the moment when pricing carries the most weight.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The buyer thinks in terms of return on investment: they expect figures, not an environmental pitch.
Shading is the leading cause of non-feasibility and is declared over the phone, before any site visit.
The three markets — France, Spain, Italy — do not behave the same way in this sub-vertical.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
24
appointments obtained
4.8
signed deals
€67,495
in potential revenue
€913
in lead budget per signed deal
Appointment rate used here: 24% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€4,400
Volume available, at this price, in Solar PV leads
2,340per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
It is declared by the household: trees, neighbouring building, terrain. This is declarative, not a solar exposure study — but it is enough to rule out clearly unusable roofs before you travel out.
France, Spain and Italy. The criteria adapt: housing stock, support schemes and decision timelines differ markedly from one country to another.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.