In insurance, a lead goes stale fast: a policy renewal date, a change in circumstances, and the window closes. What matters isn't knowing that someone is looking, it's knowing when they can actually switch.
You receive the request along with the renewal date of the current contract, which tells you when a switch is possible.
The prospect is handed to you while they are still comparing, at the point where advice carries the most weight.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The policy renewal date governs everything: delivered too early, the request doesn't convert.
Unsolicited canvassing isn't workable — only an explicit, traceable request holds up.
Available volume is significant, so shared distribution weighs heavily on closing rates.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
3 810
leads available per month
25 %
of leads turn into meetings
319
deals closed per month
153 120 €
in potential revenue
Matching lead budget
83 820 €per month
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
The renewal date of the current policy is one of the criteria collected. It allows the request to be delivered at the point when switching is possible, rather than six months too early.
We do not carry out unsolicited canvassing. Every lead comes from an explicit request by the individual, for which we retain time-stamped, auditable proof of consent.
A database is a stock, often resold and rarely dated. Here the request has just been made, it is verified, and you receive it while it is still live.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.