Hearing aids aren't sold like heat pumps. The audience is older, often accompanied by a relative, and the first conversation matters more than elsewhere. Call pacing and wording are adapted, and consent is verified with particular care.
The request reaches you with the reported hearing difficulty, the top-up insurance cover and the area, ready to be called back by your centre.
The person is already on the line, at ease, and doesn't have to explain their situation again to your hearing aid specialist.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
Proximity to the centre is often the deciding factor: it naturally limits the number of relevant buyers for any given request.
A senior audience demands flawless compliance on consent — it is a legal risk as much as a commercial one.
The cycle is short once the hearing test is done, which makes callback time decisive.
Each sub-market has its own screening criteria. If your business is limited to one of them, the dedicated page is more precise than this one.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
7.5
signed deals
€23,948
in potential revenue
€388
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€2,900
Volume available in the vertical, at this price
1,350per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
Consent is collected from the person concerned, logged and timestamped, then reconfirmed on the call for transferred leads. No request is generated by unsolicited canvassing.
That is where it adds the most. The person is already on the line with an advisor who has taken the time, and the handover happens without hanging up, in 28 seconds on average.
The reported difficulty, age bracket, top-up insurance cover, whether the person already wears a device, the area and availability for a hearing test — all timestamped, with the source and the consent fingerprint.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.