With self-consumption, financial return alone is no longer the deciding factor: the consumption profile is. A household away all day and a household working from home do not have the same project, even with an identical roof.
The record carries the declared consumption and the home's occupancy profile, not just a roof.
The household verbally confirmed its self-consumption project before being transferred to you.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
Self-consumption has shifted the purchase driver: bill stability now weighs more heavily than yield calculations.
The occupancy profile radically changes how relevant the project is, for an identical roof.
The question of storage comes up early in the conversation and shapes the equipment proposed.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
24
appointments obtained
4.8
signed deals
€67,495
in potential revenue
€913
in lead budget per signed deal
Appointment rate used here: 24% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€4,400
Volume available, at this price, in Solar PV leads
2,340per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
These are not the same buyers, nor the same sales argument. With self-consumption, the value lies in the electricity not purchased; with surplus resale, in the buy-back contract. That is why the two sub-verticals are kept separate.
It is self-reported by the household, in kWh or as a bill amount depending on what they know, and restated during the call on the warm transfer offer. It is an order of magnitude intended for preliminary sizing, not data from an energy supplier.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.