Personal protection insurance is not triggered by a campaign but by an event: a change of status, a birth, a loan, a return to work. A protection lead without its trigger is a mislabelled health lead.
The request carries the trigger event and the professional status, so you know straight away whether the need is real.
The prospect is transferred to you while setting out their situation, without having to repeat it.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The need arises from a dated event: delivered too late, it has already been handled elsewhere.
Professional status drives the product: self-employed and salaried prospects do not call for the same offer.
Unsolicited canvassing isn't workable — only an explicit, traceable request holds up.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
8.4
signed deals
€4,021
in potential revenue
€263
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€2,200
Volume available, at this price, in Health insurance leads
3,810per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
The need, the trigger and the product. Health hinges on the renewal date of the current policy; protection on a life event. The two sub-verticals are kept separate because they share neither the same cycle nor the same sales approach.
No health data is collected or transmitted. Qualification covers the person's employment, family and contractual situation. Consent is obtained from the individual concerned, timestamped and auditable.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.