First-time purchase or renewal: these are two different conversations. First-time buyers are still weighing up the principle; those renewing compare models and already know their reimbursement terms.
The record states whether it is a first-time fitting or a replacement — the piece of information that changes the entire pitch.
The person is transferred to you after confirming their intention to be fitted, still on the line.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
Replacement has a far shorter cycle than a first-time fitting: distinguishing the two changes the rates observed.
Reimbursement coverage shapes the conversation from the very first call.
Proximity to the centre remains the decisive factor, as it is across the whole vertical.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
7.5
signed deals
€23,948
in potential revenue
€388
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€2,900
Volume available, at this price, in Hearing aid leads
1,350per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
Yes. This is a qualification criterion in its own right, defined with you before the first volumes: the cycle and the sales approach bear no resemblance to a first-time purchase.
The person states whether they have already had a hearing assessment, and where. This is self-declared: we neither request nor retain any medical document.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.