The hearing assessment is the entry point of the journey: the person has noticed a difficulty but has not yet decided anything. What matters at this stage is availability for an appointment and proximity to a centre — not budget.
The request reaches you with the reported difficulty and the area, ready for your centre to turn into an appointment.
The person is on the line and available to book an appointment, with no need to call back.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The cycle is short once the assessment has been carried out: callback time is the determining factor.
Proximity to the centre naturally limits the number of relevant buyers for any one request.
At this stage of the journey, the person is looking for an appointment, not a quote.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
7.5
signed deals
€23,948
in potential revenue
€388
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€2,900
Volume available, at this price, in Hearing aid leads
1,350per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
The stage in the journey. The hearing test comes before the decision: the person notices a difficulty. Fitting presupposes a test already carried out and an intention to purchase. The two are handled differently on the phone.
The difficulty is reported by the person, in their own words, for the sole purpose of directing them to a centre. No diagnosis and no medical data are collected or transmitted. Consent is logged and time-stamped.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.