In insulation, the type of surface determines everything: lofts, internal wall insulation, external wall insulation and ground floors involve neither the same teams nor the same amounts. A lead that doesn't state which one is at stake leaves you working blind.
You receive the surface to be treated and the age of the building, the two elements that determine the pricing.
The household described its project and confirmed it can go ahead with the work before your sales rep takes over.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
Insulation is often the first step in a renovation journey: the same household comes back later for heating.
The cost of the work varies by a wide factor depending on the surface concerned: without that information, no quote can be prepared.
Eligibility for support schemes is checked at contact, not at collection — the rules move faster than sales cycles.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
5.9
signed deals
€56,222
in potential revenue
€541
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€3,200
Volume available, at this price, in Energy retrofit leads
2,830per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
Yes. This is a qualification criterion in its own right, because it changes the team, the amount and often the planning permission required. If you only handle one of the two, the other is not passed on to you.
The question is asked explicitly at qualification. A household that has already signed or submitted an application does not pass this stage: it would cost your sales team the same time as an open case, for zero revenue.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.