Window replacement is decided quickly and priced by the number of openings. It is also the vertical where price curiosity runs highest: without the number of openings or the intended material, a contact is not worth a site visit.
The record carries the number of openings and the material under consideration: your quote can be prepared before the first call.
The homeowner is transferred to you while describing the project, with the scope already framed by the advisor.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
The decision cycle is short compared with major renovation work: callback time weighs more heavily here than elsewhere.
The quote depends directly on the number of openings — this is the information that separates a real quote from a rough guess.
Window replacement often accompanies an insulation project: the same enquiry can open two jobs.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
5.9
signed deals
€56,222
in potential revenue
€541
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€3,200
Volume available, at this price, in Energy retrofit leads
2,830per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
It is declared by the owner and restated on the call for warm transfer offers. It is an order of magnitude, not a measurement: it serves to establish whether the project warrants a site visit, not to produce the final quote.
The need is captured as the household expresses it. If you only handle full installation, supply-only requests are excluded when the criteria are set, before the first volume.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.