Air-to-water replaces the existing heat generator and connects to the current heating system. That connection is what decides: a home with high-temperature radiators and one with underfloor heating call for different equipment, different quotes and different lead times.
The file arrives with the current heating energy and the type of emitters — enough to know before travelling out whether the project stands up.
An adviser had the owner describe their existing system before passing them to you, still on the line.
Fourteen criteria apply across all verticals. These ones are specific to yours, and this is where the difference between a contact and a real project is made.
Replacing an oil or gas boiler remains the leading reason for a project in this sub-vertical.
The type of heat emitters determines the equipment: a lead without it forces a re-qualification call.
A home with no existing hydraulic circuit shifts the project towards air-to-air — different equipment, different installer.
Move the price you are willing to pay for a lead. Available volume and meeting rate move with it: a lead bought below its acquisition cost arrives raw, with no verification and no call.
Results are projected on a batch of 100 leads — the market's unit of comparison — and not on the vertical's total volume.
An indicative estimate built on market averages. It is neither a quote nor a commitment on volume or results.
On a batch of 100 leads
25
appointments obtained
5.4
signed deals
€65,026
in potential revenue
€646
in lead budget per signed deal
Appointment rate used here: 25% — the 30% ceiling is the published figure for warm call transfers. With raw leads, whether an appointment is secured depends on your own callback time.
Lead budget for this batch of 100
€3,500
Volume available, at this price, in Heat pump leads
3,130per month, across all buyers
Exclusive or shared, depending on the vertical and demand — we decide together before the first volume.
Yes, and it is a disqualifying criterion when you only install air-to-water systems. The presence of a central heating circuit and the type of emitters are captured at qualification: a home with electric convectors and no hydraulic network is not passed on to you.
It is declared by the owner, in their own words, then restated by the advisor on warm transfer offers. We do not carry out thermal assessments — we save you the trip when the answer is clearly incompatible.
The heat pump vertical covers every type of project. This page targets buyers who only install air-to-water systems: the filtering criteria are tighter, the volume lower, the relevance per lead higher.
A test volume, your own criteria, your own sales team. It is the only honest way to compare one supplier with another.